Ed Zitron's a fantastic journalist, capable of turning a close read of AI companies' balance-sheets into an incandescent, exquisitely informed, eye-wateringly profane rant:
wheresyoured.at/the-ai-bubble-…
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If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2026/03/11/mod…
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The AI Bubble Is An Information War
Editor's Note: Apologies if you received this email twice - we had an issue with our mail server that meant it was hitting spam in many cases! Hi! If you like this piece and want to support my work, please subscribe to my premium newsletter.Ed Zitron (Ed Zitron's Where's Your Ed At)
Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
That's "Ed, the financial sleuth." But Ed has another persona, one we don't get nearly enough of, which I delight in: "Ed the stunt journalist." For example, in 2024, Ed bought Amazon's bestselling laptop, "a $238 Acer Aspire 1 with a four-year-old Celeron N4500 Processor, 4GB of DDR4 RAM, and 128GB of slow eMMC storage" and wrote about the experience of using the internet with this popular, terrible machine:
wheresyoured.at/never-forgive-…
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Never Forgive Them
Edward Zitron (Ed Zitron's Where's Your Ed At)Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
It sucked, of course, but it sucked in a way that the median tech-informed web user has never experienced. Not only was this machine dramatically underpowered, but its defaults were set to accept all manner of CPU-consuming, screen-filling ad garbage and bloatware.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
If you or I had this machine, we would immediately hunt down all those settings and nuke them from orbit, but the kind of person who buys a $238 Acer Aspire from Amazon is unlikely to know how to do any of that and will suffer through it every day, forever.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
Normally the "digital divide" refers to *access* to technology, but as access becomes less and less of an issue, the real divide is between people who know how to defend themselves from the cruel indifference of technology designers and people who are helpless before their enshittificatory gambits.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
Zitron's stunt stuck with me because it's so simple and so apt. Every tech designer should be forced to use a stock configuration Acer Aspire 1 for a minimum of three hours/day, just as every aviation CEO should be required to fly basic coach at least one out of three flights (and one of two long-haul flights).
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
To that, I will add: every news executive should be forced to consume the news in a stock browser with no adblock, no accessibility plugins, no Reader View, none of the add-ons that make reading the web bearable:
pluralistic.net/2026/03/07/rea…
But in all honesty, I fear this would not make much of a difference, because I suspect that the people who oversee the design of modern news sites *don't care about the news at all*.
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Pluralistic: The web is bearable with RSS (07 Mar 2026) – Pluralistic: Daily links from Cory Doctorow
pluralistic.netCory Doctorow
in reply to Cory Doctorow • • •Sensitive content
They don't read the news, they don't consume the news. They *hate* the news. They view the news as a necessary evil within a wider gambit to deploy adware, malware, pop-ups, and auto-play video.
Rawdogging a Yahoo News article means fighting through a forest of pop-ups, pop-unders, autoplay video, interrupters, consent screens, modal dialogs, modeless dialogs - a blizzard of news-obscuring crapware that oozes contempt for the material it befogs.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
Irrespective of the words and icons displayed in these DOM objects, they all carry the same message: "The news on this page *does not matter*."
The owners of news services view the news as a necessary evil. They aren't a news organization: they are an annoying pop-up and cookie-setting factory with an inconvenient, vestigial news entity attached to it. News exists on sufferance, and if it was possible to do away with it altogether, the owners would.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
That turns out to be the defining characteristic of work that is turned over to AI. Think of the rapid replacement of customer service call centers with AI. Long before companies shifted their customer service to AI chatbots, they shifted the work to overseas call centers where workers were prohibited from diverging from a script that made it all but impossible to resolve your problems:
pluralistic.net/2025/08/06/unm…
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Pluralistic: Which jobs can be replaced with AI? (06 Aug 2025) – Pluralistic: Daily links from Cory Doctorow
pluralistic.netCory Doctorow
in reply to Cory Doctorow • • •Sensitive content
These companies didn't want to do customer service in the first place, so they sent the work to India. Then, once it became possible to replace Indian call center workers who weren't allowed to solve your problems with chatbots that *couldn't* resolve your problems, they fired the Indian call center workers and replaced them with chatbots.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
Ironically, many of these chatbots turn out to be call center workers *pretending* to be chatbots (as the Indian tech joke goes, "AI stands for 'Absent Indians'"):
pluralistic.net/2024/01/29/pay…
"We used an AI to do this" is increasingly a way of saying, "We didn't want to do this in the first place and we don't care if it's done well."
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Pluralistic: I assure you, an AI didn’t write a terrible “George Carlin” routine (29 Jan 2024) – Pluralistic: Daily links from Cory Doctorow
pluralistic.netCory Doctorow
in reply to Cory Doctorow • • •Sensitive content
That's why DOGE replaced the call center reps at US Customs and Immigration with a chatbot that tells you to read a PDF and then disconnects the call:
pluralistic.net/2026/02/06/dog…
The Trump administration doesn't want to hear from immigrants who are trying to file their bewildering paperwork correctly.
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Pluralistic: Luxury Kafka (06 Feb 2026) – Pluralistic: Daily links from Cory Doctorow
pluralistic.netCory Doctorow
in reply to Cory Doctorow • • •Sensitive content
Incorrect immigration paperwork is a feature, not a bug, since it can be refined into a pretext to kidnap someone, imprison them in a gulag long enough to line the pockets of a Beltway Bandit with a no-bid contract to operate an onshore black site, and then deport them to a country they have no connection with, generating a fat payout for another Beltway Bandit with the no-bid contract to fly kidnapped migrants to distant hellholes.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
If the purpose of a customer service department is to tell people to go fuck themselves, then a chatbot is obviously the most efficient way of delivering the service. It's not just that a chatbot charges less to tell people to go fuck themselves than a human being - the chatbot itself *means* "go fuck yourself." A chatbot is basically a "go fuck yourself" emoji. Perhaps this is why every AI icon looks like a butthole:
velvetshark.com/ai-company-log…
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Why do AI company logos look like buttholes?
Radek Sienkiewicz (VelvetShark)Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
It's no surprise that media bosses are enthusiastic about replacing writers with chatbots. They *hate* news and want it to go away. Outsourcing writing to AI is another way of devaluing it, adjacent to the enshittification that sees the news buried in popups, autoplays, consent dialogs, interrupters and the eleventy-million horrors that a stock browser with default settings will shove into your eyeballs on behalf of any webpage that demands them:
pluralistic.net/2024/05/07/tre…
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Pluralistic: The disenshittified internet starts with loyal “user agents” (07 May 2024) – Pluralistic: Daily links from Cory Doctorow
pluralistic.netCory Doctorow
in reply to Cory Doctorow • • •Sensitive content
Remember that summer reading list that Hearst distributed to newspapers around the country, which turned out to be stuffed with "hallucinated" titles? At first, the internet delighted in dunking on Marco Buscaglia, the writer whose byline the list ran under.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
But as 404 Media's Jason Koebler unearthed, Buscaglia had been set up to fail, tasked with writing most of a 64-page insert that would have normally been the work of *dozens* of writers, editors and fact checkers, all on his own:
404media.co/chicago-sun-times-…
When Hearst hires one freelancer to do the work of dozens, they are saying, "We do not give a shit about the quality of this work." It is literally impossible for any writer to produce something *good* under those conditions.
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Chicago Sun-Times Prints AI-Generated Summer Reading List With Books That Don't Exist
Jason Koebler (404 Media)Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
The purpose of Hearst's syndicated summer guide was to bulk out the newspapers that had been stripmined by their corporate owners, slimmed down to a handful of pages that are mostly ads and wire-service copy. The mere fact that this supplement was handed to a single freelancer blares "Go fuck yourself" long before you clap eyes on the actual words printed on the pages.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
The capital class is in the grips of a bizarre form of AI psychosis: the fantasy of a world without people, where any fool idea that pops into a boss's head can be turned into a product without having to negotiate its creation with skilled workers who might point out that your idea is pretty fucking *stupid*:
pluralistic.net/2026/01/05/fis…
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Pluralistic: A world without people (05 Jan 2026) – Pluralistic: Daily links from Cory Doctorow
pluralistic.netCory Doctorow
in reply to Cory Doctorow • • •Sensitive content
For these AI boosters, the point isn't to create an AI that can do the work as well as a person - it's to condition the world to accept the lower-quality work that will come from a chatbot. Rather than reading a summer reading list of *actual books*, perhaps you could be satisfied with a summer reading list of *hallucinated books* that are at least statistically probable book-shaped imaginaries?
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
The bosses dreaming up use-cases for AI start from a posture of profound and proud ignorance of how workers who do useful things operate. They ask themselves, "If I was a ______, how would I do the job?" and then they ask an AI to do that, and declare the job done. They produce utility-shaped statistical artifacts, not utilities.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
Take Grammarly, a company that offers statistical inferences about likely errors in your text. Grammar checkers aren't a terrible idea on their face, and I've heard from many people who struggle to express themselves in writing (either because of their communications style, or because they don't speak English as a first language) for whom apps like Grammarly are useful.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
But Grammarly has just rolled out an AI tool that is so obviously contemptuous of writing that they might as well have called it "Go fuck yourself, by Grammarly." The new product is called "Expert Review," and it promises to give you writing advice "inspired" by writers whose writing they have ingested. I am one of these virtual "writing teachers" you can pay Grammarly for:
theverge.com/ai-artificial-int…
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Grammarly is using our identities without permission
Stevie Bonifield (The Verge)Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
This is not how writing advice works. When I teach the Clarion Science Fiction and Fantasy Writers' workshop, my job isn't to train the students to produce work that is strongly statistically correlated with the sentence structure and word choices in my own writing. My job - the job of *any* writing teacher - is to try and understand the *student's* writing style and artistic intent, and to provide advice for developing that style to express that intent.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
What Grammarly is offering isn't writing advice, it's *stylometry*, a computational linguistics technique for evaluating the likelihood that two candidate texts were written by the same person. Stylometry is a very cool discipline (as is adversarial stylometry, a set of techniques to obscure the authorship of a text):
en.wikipedia.org/wiki/Stylomet…
But *stylometry has nothing to do with teaching someone how to write*.
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study of writing style
Contributors to Wikimedia projects (Wikimedia Foundation, Inc.)Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
Even if you want to write a pastiche in the style of some writer you admire (or want to send up), word choices and sentence structure are only incidental to capturing that writer's style. To reduce "style" to "stylometry" is to commit the cardinal sin of technical analysis: namely, incinerating all the squishy qualitative aspects that can't be readily fed into a model and doing math on the resulting dubious quantitative residue:
locusmag.com/feature/cory-doct…
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Cory Doctorow: Qualia
Locus OnlineCory Doctorow
in reply to Cory Doctorow • • •Sensitive content
If you wanted to teach a chatbot to *teach* writing like a writer, you would - at a minimum - have to train that chatbot on the *instruction* that writer gives, not the material that writer has published. Nor can you infer how a writer would speak to a student by producing a statistical model of the finished work that writer has published. "Published work" has only an incidental relationship to "pedagogical communication."
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
Critics of Grammarly are mostly focused on the effrontery of using writers' names without their permission. But I'm not bothered by that, honestly. So long as no one is being tricked into thinking that I endorsed a product or service, you don't need my permission to say that I inspired it (even if I think it's shit).
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
What I find offensive about Grammarly is *not* that they took my name in vain, but rather, that they reduced the complex, important business of teaching writing to a statistical exercise in nudging your work into a word frequency distribution that hews closely to the average of some writer's published corpus. *This* is Grammarly's fraud: not telling people that they're being "taught by Cory Doctorow," but rather, telling people that they are being "taught" *anything*.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
Reducing "teaching writing" to "statistical comparisons with another writer's published work" is another way of saying "go fuck yourself" - not to the writers whose identities that Grammarly has hijacked, but to the customers they are tricking into using this terrible, substandard, damaging product.
Preying on aspiring writers is a grift as old as the publishing industry.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
The world is full of dirtbag "story doctors," vanity presses, fake literary agents and other flimflam artists who exploit people's natural desire to be understood to steal from them:
writerbeware.blog/
Grammarly is yet another company for whom "AI" is just a way to lower quality in the hopes of lowering expectations. For Grammarly, helping writers with their prose is an irritating adjunct to the company's main business of separating marks from their money.
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Writer Beware - Shining a small, bright light in a wilderness of writing scams
Writer BewareCory Doctorow
in reply to Cory Doctorow • • •Sensitive content
In business theory, the perfect firm is one that charges infinity for its products and pays zero for its inputs (you know, "scholarly publishing"). For bosses, AI is a way to shift their firm towards this ideal.
In this regard, AI is connected to the long tradition of capitalist innovation, in which new production efficiencies are used to increase quantity at the expense of quality.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
This has been true since the Luddite uprising, in which skilled technical workers who cared deeply about the textiles they produced using complex machines railed against a new kind of machine that produced manifestly *lower quality* fabric in much higher volumes:
pluralistic.net/2023/09/26/eno…
It's not hard to find credible, skilled people who have stories about using AI to make their work better.
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Pluralistic: Brian Merchant’s “Blood In the Machine” (26 Sep 2023) – Pluralistic: Daily links from Cory Doctorow
pluralistic.netCory Doctorow
in reply to Cory Doctorow • • •Sensitive content
Elsewhere, I've called these people "centaurs" - human beings who are assisted by machines. These people are embracing the socialist mode of automation: they are using automation to improve *quality*, not *quantity*.
Whenever you hear a skilled practitioner talk about how they are able to hand off a time-consuming, low-value, low-judgment task to a model so they can focus on the part that means the most to them, you are talking to a centaur.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
Of course, it's possible for skilled practitioners to produce bad work - some of my favorite writers have published some very bad books indeed - but that isn't a function of automation, that's just human fallibility.
A reverse centaur (a person conscripted to act as a peripheral to a machine) is trapped by the capitalist mode of automation: quantity over quality.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
Machines work faster and longer than humans, and the faster and harder a human can be made to work, the closer the firm can come to the ideal of paying zero for its inputs.
A reverse centaur works for a machine that is set to run at the absolute limit of its human peripheral's capability and endurance. A reverse centaur is expected to produce with the mechanical regularity of a machine, catching every mistake the machine makes.
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Cory Doctorow
in reply to Cory Doctorow • • •Sensitive content
A reverse centaur is the machine's accountability sink and moral crumple-zone:
estsjournal.org/index.php/ests…
AI is a normal technology, just another set of automation tools that have some uses for some users. The thing that makes AI signify "go fuck yourself" isn't some intrinsic factor of large language models or transformers. It's the capitalist mode of automation, increasing quantity at the expense of quality.
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Moral Crumple Zones: Cautionary Tales in Human-Robot Interaction
estsjournal.orgCory Doctorow
in reply to Cory Doctorow • • •Sensitive content
Automation doesn't *have* to be a way to reduce expectations in the hopes of selling worse things for more money - but without some form of external constraint (unions, regulation, competition), that is inevitably how companies will wield *any* automation, including and especially AI.
eof/
Kevin Karhan
in reply to Cory Doctorow • • •IMHO politicans should be forced to exclusively use #PublicTransport 2nd if not 3rd class so they get to "#TouchGrass" (or rather "#TouchBase" with their constituents).
Same with #tech, really…
Kevin Karhan :verified: (@kkarhan@infosec.space)
Infosec.Space